What is an affiliate?

An affiliate is a person or company who promotes the products or services of another company and earns a commission on sales made through their referral link. Affiliates may use various marketing strategies such as social media, email marketing, content marketing, or through their websites in order to drive traffic to the company's products. Affiliate marketing is a performance-based marketing model where the affiliate only gets paid upon the successful sale of the product or service. The commission rate varies from company to company but can range from a few percent to a significant percentage of the sale price. Affiliates may also be referred to as publishers, partners, or associates.